Founder & CEO Message

In an industry long dominated by high prices and rigid packages, Dave Lim is leading a quiet revolution — one that’s redefining who gets access to personal training, and how trainers build meaningful careers.

With over a decade of experience across 18 fitness branches, Dave has worn every hat — from personal trainer to assistant manager, fitness manager to district manager, and eventually, gym owner. Along the way, one truth became impossible to ignore:

Most people want a personal trainer — but very few can afford to sustain it.

At many commercial gyms, personal training starts at RM1,500 per month. Boutique studios? RM3,000 or more. These numbers push quality coaching out of reach for the everyday person — and Dave knew that needed to change.

That vision gave birth to Viking Fitness.

At Viking, Dave introduced a first-of-its-kind model: long-term personal training packages from just RM200 to RM500 per month — a game-changing shift that made expert coaching realistic, flexible, and sustainable.

But affordability alone isn’t the full story. What truly sets Viking apart is its pricing flexibility and client-centered approach.

Unlike many gyms that only offer fixed-price, high-commitment packages, Viking gives people real options. Clients on a tighter budget or those seeking ongoing body maintenance can choose lower-frequency coaching plans. Meanwhile, those who want faster results or transformation-focused programs can opt for personal training packages with more frequent sessions — similar to those sold in boutique gym studios.

The difference? At Viking, clients are empowered to choose — based on their goals, lifestyle, and financial comfort.

Dave’s mission is clear:

“Trainers for Everyone.”
Just like budget airlines made air travel possible for all, Viking Fitness is making professional coaching available to everyone — regardless of income or experience level.

Industry Recognition & Media Impact

Dave’s innovative approach hasn’t gone unnoticed.

He was invited as the Guest expert on television as fitness coach on NTV7 for two consecutive years, leading live national coaching sessions that reached thousands of viewers. His on-screen expertise and inspiring methods drew a wide audience — and even converted many TV hosts into long-term clients.

In 2019, Dave’s leadership was recognized on the highest stage. He was awarded “Best Fitness Manager of Fitness First” at the largest fitness industry event of the decade — hosted by Evolution Wellness, the parent company of Fitness First, Celebrity Fitness, and CHi Fitness. With over 2,000 staff in attendance across entire Malaysia, this award cemented Dave’s reputation as one of the region’s most respected fitness leaders.

But Dave’s impact doesn’t stop at accolades or airtime — his vision is bigger.

At Viking Fitness, he’s building more than a gym brand. He’s creating a career platform for trainers. Many of Viking’s top coaches began with no fitness background. Under Dave’s mentorship, they’ve gone on to earn certifications, develop leadership skills, and become equity-holding partners in the very business they helped grow.

This isn’t just talent development. It’s career transformation — and an industry first.

A New Future for Fitness

Dave Lim is not just building a gym.
He’s reshaping the future of fitness — one that is inclusive, empowering, and sustainable.

A future where:

• Personal training is no longer a luxury for the few — it's an accessible solution for the many.

• Trainers are empowered with purpose and ownership.

• Clients receive professional guidance they can truly sustain.

A mentor at heart and a visionary by nature, Dave is transforming how personal training is delivered — and who gets to lead it.

Through innovation, inclusivity, and relentless belief in people, Viking Fitness isn’t just changing the market —
it’s changing the lives of those within it.

Aeron has had the privilege of managing the daily operations of a top-performing fitness club — recognized for its discipline, operational excellence, and exceptional member experience. Throughout his career, he has firmly believed that structure and service go hand in hand, and he has built his leadership philosophy around that principle.

With a strong focus on member needs and strategic planning, Aeron has consistently delivered growth in membership, retention, and revenue. He takes pride in building and leading high-performance teams that thrive in disciplined, results-driven environments. For him, success means creating a culture where both the team and clients can grow together.

Over the years, he has developed and implemented efficient operational systems that streamline workflows, improve service quality, and enhance client satisfaction. Aeron has overseen everything from budgeting and resource planning to staff development and performance management, with a clear focus on building a sustainable and scalable fitness model.

He also works closely with executive leadership to define and execute strategic goals that drive long-term organizational growth and impact.

What Aeron Brings to the Table

• Operational Leadership grounded in discipline and execution

• Team Development & Performance Management with a hands-on approach

• Membership Growth & Client Retention backed by proven results

• Trainer Education & Skill Development at every level

• Client Experience Excellence — service that exceeds expectations

• Business Strategy, Budgeting & Long-Term Planning

• Process Optimization & Systems Implementation

• A deep commitment to building a High-Performance Culture