Founder & CEO Message

In an industry long dominated by high prices and rigid packages, Dave Lim is leading a quiet revolution — one that’s redefining who gets access to personal training, and how fitness professionals build meaningful careers.

With over a decade of experience spanning 18 fitness branches, Dave has worn every hat — from personal trainer to assistant manager, fitness manager to district manager, and eventually, gym owner. Along the way, one truth became impossible to ignore:

Most people want a personal trainer — but very few can afford to sustain it.

At many commercial gyms, personal training starts at RM1,500 per month. At boutique studios, it's often RM3,000 or more. These prices push quality coaching out of reach for everyday people — and Dave knew that had to change.

That realization led to the birth of Viking Fitness.

A New Model for Personal Training

At Viking, Dave introduced a first-of-its-kind model: long-term personal training packages from just RM200 to RM500 per month — a game-changing shift that made expert coaching truly affordable, flexible, and sustainable.

But pricing is just the beginning. What truly sets Viking apart is its client-centered approach and freedom of choice.

Unlike many gyms that lock clients into rigid, high-cost packages, Viking gives people real options. Clients on a tighter budget or those seeking long-term body maintenance can opt for lower-frequency coaching. Meanwhile, those focused on rapid transformation can choose higher-frequency plans — similar to those found in personal training studios/gyms.

The difference?

At Viking, clients are empowered to choose — based on their goals, lifestyle, and financial comfort.

Dave’s Mission Is Simple:

"Trainers for Everyone."

Just like budget airlines made air travel accessible to the masses, Viking Fitness is making professional coaching available to all — regardless of income or experience.

Industry Recognition & Media Impact

Dave’s innovative approach hasn’t gone unnoticed.

He was invited as a guest fitness expert on NTV7 for two consecutive years, leading live national workout sessions that reached thousands of viewers. His presence and passion inspired not only the public — but even converted several TV hosts into long-term clients.

In 2019, Dave received top industry honors, being awarded "Best Fitness Manager of Fitness First" at the largest fitness conference of the decade — hosted by Evolution Wellness, parent company of Fitness First, Celebrity Fitness, and CHi Fitness. With over 2,000 staff in attendance from across Malaysia, this award cemented his reputation as one of the region’s most respected fitness leaders.

More Than a Gym — A Career Platform

But Dave’s impact doesn’t stop at media features or accolades.

At Viking Fitness, he's building more than a gym — he's creating a career platform for trainers.

Many of Viking’s top coaches started with no fitness background. Under Dave’s mentorship, they’ve gone on to earn certifications, develop leadership skills, and even become equity-holding partners in the business they helped grow.

This isn’t just talent development. It’s career transformation — and it’s an industry first.

A New Future for Fitness

Dave Lim is not just building a gym.
He's reshaping the future of fitness — one that is inclusive, empowering, and sustainable.

A future where:

• Personal training is no longer a luxury — it's a solution for everyone.

• Trainers are empowered with purpose and ownership.

• Clients receive expert coaching they can truly sustain.

A mentor at heart and a visionary by nature, Dave is transforming how personal training is delivered — and who gets to lead it.

Through innovation, inclusivity, and unwavering belief in people, Viking Fitness isn’t just changing the market —

It’s changing lives.

Aeron – Chief Operating Officer, Viking Fitness

Experienced Leadership in the Fitness Industry

Aeron is the Chief Operating Officer of Viking Fitness, managing the operations of two high-performing fitness branches. With over five years of experience in the fitness industry, he has earned a reputation for driving growth, leading with discipline, and consistently delivering operational excellence.

Personal Training Revenue That Sets the Standard

Wherever Aeron has led, personal training revenues have consistently outperformed expectations. His clubs are known for having the most outstanding training departments, built through a commitment to team development, trainer education, and client-focused service. He understands how to turn personal training into both a key revenue driver and a core value proposition for members.

Structure and Service Working Hand in Hand

Aeron’s leadership is grounded in a simple but powerful belief: structure and service are not separate goals—they are partners. By building disciplined systems and clear operational processes, he ensures that teams have the tools and direction they need to deliver an exceptional client experience. His approach has helped Viking Fitness create a culture of high standards, accountability, and lasting impact.

Operational Systems That Scale

At Viking Fitness, Aeron has implemented scalable systems that streamline day-to-day operations while supporting growth. From workflow optimization and performance management to member engagement strategies, he has built a foundation that supports long-term sustainability. These improvements have resulted in stronger member retention, improved team performance, and increased operational efficiency across both branches.

Strategic Planning and Executive Collaboration

Aeron plays a central role in shaping the strategic direction of Viking Fitness. Working closely with executive leadership, he contributes to high-level planning across budgeting, resource allocation, expansion, and long-term business development. His ability to translate vision into action makes him a key driver of the brand’s mission and future growth.

Building a Culture of Growth and Performance

For Aeron, success is about more than just numbers—it’s about people. He is passionate about creating environments where both clients and team members can grow together. Through consistent leadership, hands-on coaching, and a deep commitment to excellence, he fosters a high-performance culture that motivates, supports, and delivers real results.